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The Olympics and Paralympics are not just sporting events; they are global celebrations of excellence, perseverance, and unity. Every four years, athletes from around the world gather to compete, not only for medals but for the honour of representing their countries. The upcoming 2024 Summer Games, to be held in Paris, promise to be among.
In 2024, the boundary between sports and entertainment has blurred more than ever, reflecting a deep cultural shift in how audiences engage with both forms of media. Sports have evolved from purely competitive games into multi-layered spectacles, where athletes are not just competitors but also entertainers and cultural icons. Meanwhile, entertainment has become increasingly interactive.
